Everyone knows the story of "Rapunzel," about a girl with mile-long hair kept in a tower. A handsome comes to her aid and saves the day and they live happily ever after.
So Walt Disney Studios have renamed their animated version of the storybook classic "Tangled" in order to lure more young boys into movie theaters.
Why? Disney's latest animated feature, "The Princess and the Frog" fell well below studio expectations, so they're making sure that this version of the classic tale is "girl-centric" to put off boy filmgoers.
"We did not want to be put in a box," Ed Catmull, president of Pixar and Disney Animation Studios says. "Some people might assume it's a fairy tale for girls when it's not. We make movies to be appreciated and loved by everybody."
The feature-length animated film in 3-D is set to be released to theaters November 24. To insure that boys will be interested in the cartoon, a swashbuckling, macho hero has been added to the storyline
"In our film, the infamous bandit Flynn Rider meets his match in the girl with the 70 feet of magical golden hair," the film's producer Roy Conli, has said online. "We're having a lot of fun pairing Flynn, who's seen it all, with Rapunzel, who's been locked away in a tower for 18 years."
Disney interested in emulating the success of its corporate sibling, Pixar. Pixar's movies have been huge hits with girls, boys and adults. It’s most recent release, "Up," grossed more than $700 million worldwide, and was nominated for Best Picture.