The Seventh International Animation and Cartoon Festival opened Thursday evening in Hangzhou, east China's Zhejiang region.
The six-day festival for animaters and fans cosponsored by the State Administration of Radio, Film and Television and Zhejiang's provincial government, aims to allow cooperation, competition and development flanked by cartoon organizations from home and abroad.
A number of activities, such as a peak forum, an animation exhibition, and an animation contest, will take place throughout the event.
As well, an sale of cartoons by famous Chinese cartoonists will occur as part of the festival.
Animation companies and organizations from 54 countries and areas will attend the festival, as will the world's animation giant, Disney.
The International Animation and Cartoon Festival have been held annually in Hangzhou City since 2005.
Between 2005 to 2010, the event has paying attention more than 1,400 companies and organizations from 47 countries and regions, and has recorded a business transaction volume of 33.6 billion yuan (about 5.17 billion U.S. dollars).