Thursday, March 24, 2011

US: Lego Ninjago series heads up new Cartoon Network list

Broadcaster confirms 13 new animated series' and 19 returning shows.

In a presentation at the New York Lincoln Centre, Cartoon Network revealed its new programming schedule - with Lego Ninjago and How to Train Your Dragon topping the list.

The CG-animated Ninjago series will air towards the end of 2011 and is yet more proof of Lego’s intention to grow the Ninjago brand.

Earlier this year Cartoon Network aired Lego Ninjago: Masters of Spinjitzu, a movie on January 24th. The story followed Kai, a young Lego man on a journey to become a ninja, and gives a basis for the forthcoming Nintendo DS game called Lego Battles: Ninjago, due for let go in April.

A TV series of Dreamworks’ Oscar nominated How to Train Your Dragon had previously been proclaimed, but with it scheduled in, the brand now looks set to soar, with sequels to the film in already the works.

Turner Broadcasting's animation president and chief operating officer, Stuart Snyder, said: "Our commitment last year to build on the volume of broad content for our audience has paid off in solid ratings growth and rehabilitated strength among our core six to 11 audience.

"We now have successful new shows that we can grow into the next big permits. By partnering with premier entertainment companies like Warner Bros, DreamWorks Animation SKG and DC Entertainment, we are laying the groundwork for even further growth and growth opportunities across the coming year."

Also on the way this year is The Amazing World of Gumball, predicted to be a top brand. Turner has already commissioned a new season of the show, before the first has even aired.


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