Tuesday, March 22, 2011

Turner gives Gumball second period order

Turner has ordered a second period of The Amazing World of Gumball, the first sequence to come out of its European Development Studio.

The show was efficiently Cartoon Network Europe's first full-length animated series commission. Cartoon Network said that after imposing testing in the US that it has greenlit another 40x11mins series ahead of the first one airing. It will debut on Cartoon Network in the UK on May 2 before undulating out on its US channel a week later and then internationally from the fourth quarter.

The 2D and 3D comedy show is produced by Cartoon and Irish studio Boulder Media with the 3D elements handled by Studio Soi in Germany.

"There is a unbelievable hunger for high-quality, narrative driven comedy animation amongst children's audiences around the world, and with The Amazing World of Gumball, we are helping fill that gap," said Michael Carrington, Turner Broadcasting's chief content officer, who joined from the BBC last year.


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